5 Social Media Content Ideas to Increase Sales for Wedding Vendors

How To Gain Clients on Social Media for Wedding Industry Professionals

You’re a wedding vendor. You’re a wedding photographer, or a wedding planner, or a florist, or a luxury event venue. And you’re also banging your head against a wall trying to keep up with all the social media trends. 

Trust me, I get it. As a social media marketing expert and coach, so many clients have called me crying, saying, “Sarah, I just can’t keep up!” You are not alone. Trying to stand out in the sea of wedding vendors on social media feels impossible. That’s why I’m here to help! 

This blog, my website, and my Instagram are full of tips to help wedding professionals like you. My goal is to help you stay on top of the social media game! I create social media marketing strategies for the wedding industry. You focus on what you do best: creating unforgettable experiences.  

So today, I'm highlighting 5 social media content ideas for wedding vendors. These content ideas are proven to increase sales and help build relationships online! 

Elevating your Social Media Presence: 5 Tips For Wedding Professionals  

Behind the Scenes 

I know how tempting it is to keep your Instagram feed full of pretty, finished photos of your craft. Whether that’s first-look photos, stunning flower arrangements, or a reception dance floor. But it is so important for your clients to understand that you’re a real person! Behind-the-scenes content is a great way to show your personality. No one wants to deal with negative energy on their wedding day. So show them that you're fun! That you're good at what you do! Prove that you'll make their wedding day easier, not harder.

Plus, you can show your expertise, creative process, and attention to detail! You get to show your clients how dedicated you are to making their day special. 

Share testimonials 

Chances are, most newly engaged couples are planning a wedding for the first time. You have more experience than they do! Show them you know what you’re talking about. Show them how you've perfected countless other couples’ wedding days. Positive feedback from real clients builds trust and attracts new clients. 

Plus, you’re a wedding vendor! You hear love stories all day. New clients want to hear those stories! And they want to hear how you contributed to that love story. Give the people what they want! Proof that you know what you’re doing and you can do it for them. Sharing testimonials is a great way to foster relationships! 

Pro tip: Include a photo of your previous clients to show that they are real! If you have a really great relationship, consider asking them to record a short video! Check out this post for more tips on how to include reviews on social media.

Use high-quality photos to showcase your work 

This is not a contradiction to number one. As a wedding professional, you need to show what you’re like behind the scenes. But if you’re going to post about a finished product, it better look like a finished product. This means the picture must be clear, vibrant, and focused. 

Consider how much money one couple spends on a wedding day. They're being very particular about where they put that money! Your social media presence is your first impression. If your photos are low quality, your work appears to be low quality. No one wants to invest money in a sub-par product. Do yourself and your work justice and make sure those photos are high quality! 

Show Before and After transformations

Do you ever get sucked into those before and after videos? I’m especially addicted to the cleaning videos. There’s something so satisfying about watching a place or person completely transform. You might not think you can create this content as a wedding vendor, but believe me, you can. 

Are you a hair and makeup artist? Snap a photo of your bride before and after you treat them. 

Are you a wedding venue? Show me what the ballroom looked like before you decorated it, and then after!

Are you a caterer? Display all that delicious food as you make it, and then when you’re done. 

Are you a wedding photographer? Show what the photo looked like before and after all the fancy editing!

Whatever you're specialty is, you create transformations without even realizing it. Start documenting! People love to know what’s possible. Show them how you transform everyday people into gorgeous brides and grooms. Show them how you transform boring spaces into luxurious locations. As a wedding professional, your goal is to sell transformative experiences. Showing these transformations increases trust and respect from your clients!

Questions and Answers 

Think of this as your social media page’s frequently asked question section… but better. Want to increase engagement, build trust, and establish yourself as an authority? Start answering the tough questions. 

You can do this in a few different ways! First, by including a question box on your story. Second, you can host a live session and answer questions on the spot. You can also collaborate with another wedding vendor and ask each other questions! You can create a series of posts answering frequent questions. There are so many ways to answer common questions, and it will pay off big time! 

Your potential clients are out there, and they are curious! Establish yourself as an expert in the wedding industry. Know what questions clients will ask. Then, answer those questions simply and efficiently. 

What Is the Most Important Thing for Wedding Vendors To Do On Social Media? Build Trust. 

If you’ve gotten this far, I hope you’ve picked up on one very important thing. Each of these content ideas builds trust with your audience. Take it from a social media strategist. Building trust is the number one way to grow your following and connect with clients! Remember this quote by Zig Ziglar? “If people like you, they’ll listen to you. But if people trust you, they’ll do business with you.” 

Your clients are planning a wedding. It’s the most important day of their lives. They need to know that their wedding vendor (you!) can take care of what needs to be done. Ultimately, you are selling an experience. Let’s make it a good one! 

When you work with me - a social media strategist, manager, and coach - you can get people to like you and do business with you! Click here to book a free consultation call to learn how to elevate your social media presence. We’re in the business of love here, and I will make sure you’re in love with your social media strategy.